Five Important Questions to Ask a Social Media Expert to Know if They’re the One

If you’ve come to this page, we’re going to assume that you’re looking for a social media manager to help boost your online reputation. While it’s a necessity, hiring a social media expert can be daunting, especially if you don’t know how to find one or what to do to hire the right person. Fortunately, we’ve got you covered. Here are five important questions to ask a social media expert before you consider hiring them:


1.) Which social media platforms are best for my business?


Ask potential candidates to describe the nature of your business and the “personality” of your brand. If they’re professional enough, they should have researched your company and your target audience before assessing the potential across all of the individual social media channels. Keep in mind that Facebook, Instagram, Twitter, blog sites, and YouTube are unique channels, with each having different marketing tactics.


2.) What’s the most important social marketing metric my business should monitor regularly?


Whatever social media platform your business will enter, there needs to be a measurable conversation around your brand. Good content is what drives social media marketing success. If you have bad content, you won’t see people engaging in your brand on any social media platform. That’s why the social media expert that you choose should be well versed in generating relevant content for your audience.


3.) What’s the most important thing an expert social media manager like you should be doing?


A solid answer to this question would be monitoring, listening, and responding to the audience within your brand’s social channels. Similar to real-life conversations, when people talk to you, they’re also expecting a response.


4.) Have you ever experienced handling a social media crisis? If so, how were you able to solve the issue?


Ask them these important questions and determine how they will respond. If they say that they haven’t experienced any crisis in their work, then it’s either they’re lying, or not the right candidate for you. Choose the one that shares their experience and how they were able to solve the problem.



5.) How would you allocate my budget for social media marketing and advertising?


Finally, ask them to describe a plan for how best to spend the budget that you have and how they would know if it’s going to be successful.


Social media is regarded as one of the most important aspects of online marketing that will skyrocket your brand to new heights. It’s about having conversations with people and gaining brand recognition from those relationships. Capitalise from this online avenue now with a social media manager. Of course, don’t forget to remember the right questions to ask a social media expert.