When it comes to social media marketing, a lot of people turn immediately towards Facebook. Instagram and Twitter. However, keep in mind that there are many more social media platforms out there that you can make a presence and boost your online reach. Take LinkedIn, for example. It may not be as popular as those mentioned above three social media sites, but it’s still a powerful platform to help you jump-start and develop your growing business. If you haven’t ventured towards it, then it’s time to start your LinkedIn marketing campaign. Here are some of the benefits of using LinkedIn for business marketing:
Lead Generation
When you or your company has a LinkedIn Company Page, you can potentially open doors for both networking and a bunch of potential clients. Make sure you keep your company page up-to-date with all the relevant information about your brand
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Additionally, make sure you become a resource to your connections and followers. By branding yourself as the subject expert on your services, you can establish a sound lead generation. That way, your target audience will think about your business whenever they need your particular service.
Increased Exposure
Having a presence on LinkedIn is a great way to gain a lot of attention for your business. Your LinkedIn marketing campaign will increase your overall searchability. That way, your profile will appear on the search results whenever people search for you on Google. Additionally, your profile will also show up when people search you within LinkedIn. That means with a LinkedIn account; you’ll potentially hit two birds with one stone.
Higher Level of Credibility
LinkedIn is the ideal place to showcase your services and products, as well as gain a good trust factor among your customers or prospects. A significant feature that will help increase your brand’s level of credibility is the “Recommendations” feature. Basically, the more recommendations you have from past clients and customers, the more opportunities you will get to generate more sales and leads.
Showcase Your Accomplishments
Another factor that will attract people to do business with you is your accomplishments. Through LinkedIn, you now have a platform for showcasing your achievements to potential clients. This will not only increase your brand’s legitimacy and reliability but will also increase your overall trust factor. It will also give you a general overview of what you have in store if they choose to acquire your services or buy your products.
So as you can see, Facebook, Instagram, and Twitter aren’t the only platforms that you can make huge impacts online. LinkedIn is another viable option that you should definitely try. Click here to get started with your LinkedIn marketing campaign.